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Getting Started with AI

Three short episodes for marketers who have never used AI. No code, no jargon, nothing to install. I film them in my studio and talk to you like a mate, not a manual.

Episode 1 is open to everyone. Episodes 2 and 3 land in your inbox when you add your email below.

Watch episode 1 Get episodes 2 and 3

01Pick a cartridge

Three episodes. One a sitting.

Each one is short on purpose. Watch it, do the one thing it asks, then come back for the next.

Episode 1 of 3Open to everyone

Luke Maguire at the microphone in his purple-lit studio

Filming now

Episode 1 is being filmed

The video drops in right here the day it is ready. Until then, the outline below tells you exactly what is in it.

What AI actually does for a marketer

About 10 minutes. Watch with a cuppa.

The plain-English version. What these tools are good at, what they are bad at, and the handful of words you will hear everywhere, explained once so you never feel lost again.

What AI is good for in a marketing business, and what it is not (yet)
The three kinds of AI tool you will meet: ones that write, ones that build, ones that decide
The words people throw around (prompt, model, agent) in normal English
One simple habit that makes every AI answer better from day one

Episode 2 of 3By email