Home base: Gold Coast, Australia. Class: marketer who builds. Special move: building it live, with the room watching.
I'm Luke. I'm not a guru and I'm not a coder. I'm a marketer who builds his own tools with AI, then shows you how. Here's how it went.
One minute, me to camera, a quick tour of the arcade and where to start. The film drops in right here when it is cut.
01Story mode
I didn't start out in software. I started out doing marketing for local businesses, and part of that was running a pile of Instagram accounts for them. It was painful.
So I got a tool built that did it. That became Instamate. That is still how I build today. I feel the pain myself first, then I make the thing that fixes it.
I was the face of every single product. ProfileMate, Instamate, AdvertSuite, Octosuite, Viral Autobots, StoryMate, Cryptosuite and more.
I never did boring sales videos. For Viral Autobots I hired 30 stunt performers dressed as zombies and lit people on fire (safely, I promise). For Social Autobots we hired a giant Optimus Prime truck. AdvertMate got a black-ops car chase.
All up my business has done $14M+ in online sales, and JVZoo gave me the 8 Figure Milestone Award.
TokMate finds viral TikTok content to repost, and it still sells today. AdvertMate writes and runs ads across Meta, Google, LinkedIn, Bing, Yahoo and TikTok from one place. And in November 2025 I launched URLFAM, a website builder that works properly on phones, which is where most people buy now.
For years every tool I sold needed a developer, and developers worked on a cut of the profits. Every idea waited in a queue. That was the bottleneck on the whole business.
Then AI got good enough to build. So I stopped briefing developers and started building the tools myself. Live, on webinars, with the room watching. That's where the Mate family came from: StepMate, OverlayMate, BillboardMate, MissionMate, BrainMate and the AIGENT Suit. Plus a shelf of free tools anyone can use.
That's 15+ live tools and counting. I'm still a marketer, not a coder. That's kind of the point. If I can do it, you can too.
These days I work from a home studio on the Gold Coast, full of purple light and too many microphones.
Every week I go live on AI Insiders. Wednesday night in New York, Thursday morning here. I don't really do slides. I read your names out, I take your actual business and we build something for it, right there.
Here's what I'm playing for. I want to build the defining software tool of my career. And I want to be the turning point in someone's career, the moment they finally get a real offer live with a buy button that works.
I'm a software creator who teaches. Not a teacher who sometimes builds software. The teaching keeps me honest and gives me the ideas. The software is how it scales.
02Where next
New to AI? Start with the free training. Want to see the tools? Hit the Video Arcade. Want to work together? Boss level.
